Use Case Guides

These guides start from business goals rather than package boundaries. Use them when you already know the customer workflow you need to support.

Which guide should you read first?

OTP Verification

Use this when:

• login or step-up authentication is your first target
• delivery speed matters more than rich formatting
• you need SMS-first guidance

Order Notifications

Use this when:

• you are sending transactional commerce updates
• AlimTalk is your preferred primary channel
• you need template-based variables and optional SMS fallback

Marketing Messages

Use this when:

• the campaign is consent-based and promotional
• you are choosing between FriendTalk and SMS
• segmentation and send timing matter as much as delivery

Why this section exists

Different messaging problems need different channel choices:

• OTP favors reach and speed
• order notifications favor transactional clarity and open rate
• marketing favors consent, segmentation, and content format

Choose the guide that matches the business outcome first, then refine package and provider decisions later.