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Marketing Messages

Marketing messaging is not just a send problem. It depends on consent, audience segmentation, send timing, and channel economics.

First rule: only send to opted-in users

Section titled “First rule: only send to opted-in users”

Before you choose a channel, confirm:

  • the user has valid marketing consent
  • your campaign timing complies with your own policies and local rules
  • opt-out handling is already wired

FriendTalk vs SMS

Section titled “FriendTalk vs SMS”
Channel Best for Strengths Tradeoffs
FriendTalk richer campaign content for Kakao-connected audiences buttons, brand context, better visual experience requires Kakao channel relationship
SMS broad reach and simpler operational model all phones, simple format, fewer prerequisites less expressive and often costlier per message

Channel selection rules

Section titled “Channel selection rules”

Use FriendTalk when:

  • the audience already follows your Kakao channel
  • buttons or richer CTA flows matter
  • branding and click-through matter more than universal reach

Use SMS when:

  • the campaign must reach everyone in the target segment
  • the content is short and direct
  • Kakao channel relationship coverage is too low

Campaign example

Section titled “Campaign example”
await kmsg.send({
  type: "SMS",
  to: "01012345678",
  text: "[Example] Weekend coupon: use code SPRING10 before Sunday.",
});

For Kakao-first campaigns, the exact send shape depends on the provider and template or channel setup you operate.

Operational checklist

Section titled “Operational checklist”
  • segment users before building the recipient list
  • suppress recent opt-outs and invalid numbers
  • avoid blasting every campaign at the same hour
  • measure delivery, open proxy metrics, and conversion separately

Next steps

Section titled “Next steps”