Marketing Messages

Marketing messaging is not just a send problem. It depends on consent, audience segmentation, send timing, and channel economics.

First rule: only send to opted-in users

Before you choose a channel, confirm:

• the user has valid marketing consent
• your campaign timing complies with your own policies and local rules
• opt-out handling is already wired

FriendTalk vs SMS

Channel	Best for	Strengths	Tradeoffs
FriendTalk	richer campaign content for Kakao-connected audiences	buttons, brand context, better visual experience	requires Kakao channel relationship
SMS	broad reach and simpler operational model	all phones, simple format, fewer prerequisites	less expressive and often costlier per message

Channel selection rules

Use FriendTalk when:

• the audience already follows your Kakao channel
• buttons or richer CTA flows matter
• branding and click-through matter more than universal reach

Use SMS when:

• the campaign must reach everyone in the target segment
• the content is short and direct
• Kakao channel relationship coverage is too low

Campaign example

await kmsg.send({
  type: "SMS",
  to: "01012345678",
  text: "[Example] Weekend coupon: use code SPRING10 before Sunday.",
});

For Kakao-first campaigns, the exact send shape depends on the provider and template or channel setup you operate.

Operational checklist

• segment users before building the recipient list
• suppress recent opt-outs and invalid numbers
• avoid blasting every campaign at the same hour
• measure delivery, open proxy metrics, and conversion separately

Next steps

• Message Type Guide for channel tradeoffs
• Provider Selection if marketing volume changes your provider choice
• Troubleshooting if campaign sends fail validation or provider delivery